The WitWorks Experiment

Visit the website : http://blog.witworks.in/

“Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.”
                  – John Steinbeck


An idea is a raw vegetable; when it’s under development process, it’s the aroma of the curry. And once when it’s cooked it’s the luscious food served at your dining table. The Witworks experiment deals with the conversion of your ideas into a fully-fledged product. It aims at giving you a taste of your nascent idea by educing the best product of it.

The moment someone says about idea, product, marketing you feel that its very tedious process and one needs to have good entrepreneurial knowledge. But you are struck in an illusion. The reality is that , idea generation is a very spontaneous process. You may think of a billion dollar idea while you are having your meal or while chatting with your friends. It may even occur while you are taking shower to feel relaxed. So an idea is a child’s play.

But designing your idea into a product is not a left hand chore. You need to have desire, commitment and creativity to execute your idea. You must starve at every moment to see your idea come true. You should be smart enough to find it’s flaws and even be smarter to have the knowledge to fix it. Then, comes marketing and branding your product which is as easy as you sell your second hand books to a friend. But, you need to have a crisp idea of your consumers and not leave a single stone unturned.

The Witworks Experiment embarks with the student allowed to form groups and think of a cool and crazy ideas. They are then made to choose the best among it. Further, their idea is discussed with a team of experts and then they have to commence the designing of their product.

Designing doesn’t means you need to be a good artist. You just need to be creative and keep innovating your design at every step. Then, you have to make a conceptual design and a 3D model of your product. This could help in transferring your ideas into a channel, that is the real world. Witworks then chooses the best idea from a group of shortlisted ideas. Then, this idea is adopted by Witworks and the product is sent to the manufacturing chamber. The product is commercialised and marketed along with the involvement of the inventors.

The fascinating thing is that, you can have a share of the revenue. The next engrossing thing is that, you will have the product with your name. So, you can share your product and get applauded by friends and family. This would get you
recognition and fame. In this way along with your dream ideas you can even feel the virtue of your product’s sales.

What can you get from this experiment ?
You can have an amazing journey facing your latent ideas.
You can feel the essence of your work.
You can start earning money while you are still studying.

Doesn’t this seems so interesting ! So keep an eye on our website. Maybe your college would be the next place where we conduct The Witworks Experiment

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